Exam Objectives
Content Creation and Marketing Using Adobe Express
Stand out with Adobe’s new certification for content creators, marketers, and social media managers. Flex your knowledge of industry best practices and Adobe Express, the all-in-one editor for stunning, on-brand images, videos, PDFs, and more.
1. Digital Marketing Principles
This objective covers digital marketing principles that help marketers successfully
implement promotions and branding.
1.1 Summarize promotion concepts.
1.2 Implement target marketing strategies, concepts, and principles.
1.3 Adapt and apply branding to content.
1.4 Use content creation strategies and best practices.
1.5 Identify content optimization methods and distribution channels.
2. Design Principles
This objective covers key design principles that should be followed when creating content to ensure visual appeal, accessibility, and legal and ethical principles, while using an efficient design process.
2.1 Apply basic visual design concepts.
2.2 Explain design processes.
2.3 Identify accessibility requirements.
2.4 Use assets ethically.
3. Content Creation and Modification
This objective covers the various features and workflows used to create content efficiently using Adobe Express.
3.1 Create graphics and publications.
3.2 Create video, audio, and animation.
3.3 Create webpages.
3.4 Add and modify text.
3.5 Use templates.
3.6 Edit and convert files.
3.7 Increase audience reach.
4. Content Management
This objective covers the skills and concepts required to effectively manage
content for multiple projects in Adobe Express.
4.1 Create a library of assets.
4.2 Organize files.
4.3 Create templates.
4.4 Create content for multiple platforms.
5. Sharing and Publishing
This objective covers the features of Express that allow content creators to share
their work, including collaborating with team members and clients, publishing
content to various platforms, and exporting content.
5.1 Collaborate with team members and clients.
5.2 Publish and schedule content.
5.3 Export content in appropriate formats.
Adobe Overview
Creative talent is in demand—but verified creative skills go further to prove that candidates have the skills necessary to excel in the workplace. Adobe Certified Professional certifications validate that a candidate doesn’t just know Photoshop or Premiere, they know how to apply them with skill. For those looking to enter the workforce, advance in their careers, or demonstrate their creative expertise, Adobe Certified Professional certifications are the only industry- recognized credentials developed by Adobe and truly validate Creative Cloud expertise on a resume.
Talent is powerful— but verified skills matter even more
Adobe Certified Professional certification exams, delivered by Certiport, a Pearson business, are developed by industry experts and psychometricians. They are rigorous assessments designed to prove in depth understanding of Creative Cloud applications. By validating expertise in Adobe applications, individuals stand out to employers, clients, and collaborators across fields like brand marketing, digita media, video production, and design.
The added benefits of certification
Credentialed employees are increasingly valued as lifelong learners — adaptable, future-ready contributors. The outcomes speak forthemselves.
Adobe Certifications
Adobe Certified Professional digital certification badges
Digital certification badges are web-enabled versions of a credential outcome and gives you the ability to share your certified skills online in a way that is simple, trusted and can be easily verified in real time.
When you earn an Adobe Certified Professional certification, you will be notified of a corresponding digital badge. Use your digital badges to tell potential employers, academic institutions, colleagues and peers about your credentials.
Your digital certification badge makes it easy for you to validate your abilities with potential employers on social media sites such as LinkedIn, Facebook and Twitter, as well as email and online portfolios.Find out more about Adobe Certified Professional digital badges on Credly.
Flash your badge
Credly is our digital badging platform. It helps you move forward professionally by quickly establishing credibility for opportunities in education, the job market, and beyond. Each badge contains verifiable data that tells the world what you did, who says you did it, and why it matters.
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