Exam Objectives
The successful candidate has the foundational knowledge and skills necessary to implement and manage digital marketing strategies, including establishing a digital presence, the fundamentals of advertising, managing different types of digital advertisements, and reporting to measure and improve marketing outcomes. This test will be an entry point into the Meta certification program, with additional opportunity to pursue further professional certifications from Meta. This is a certification for entry-level marketing professionals, advertising and marketing students, interns, etc. The exam targets secondary and immediate post-secondary students, including early-career professionals.
The successful candidate is qualified to create and manage digital marketing campaigns across the Meta platforms, with at least 150 hours of instruction and hands-on experience.
1.The value of Meta technologies
1.1 Identify Meta technologies.
1.2 Communicate the value proposition of Meta technologies for businesses.
2. Establish a business presence
2.1 Identify the steps to establish a business presence on
Facebook, Instagram and WhatsApp and the tools needed
to engage with audiences.
2.2 Explain the process to customize settings within Meta Ads Manager.
2.3 Apply creative best practices optimized for mobile experiences.
3. Advertising fundamentals
3.1 Recognize the value of advertising on Meta technologies.
3.2 Recognize the importance of matching business goals to ad
campaign objectives.
3.3 Communicate the value of the Meta Pixel and the Conversions API.
3.4 Describe how people are charged for ads and where the ads
are shown.
3.5 Identify data privacy protections and common ad policies.
4. Create and manage ads
4.1 Identify the differences among boosting a Page post, promoting a post
on Instagram and creating an ad in Ads Manager.
4.2 Identify settings available at the campaign, ad set and ad level.
4.3 Determine the ad campaign objective to achieve business goals.
4.4 Identify ad targeting capabilities.
4.5 Determine the appropriate ad formats for a given scenario.
4.6 Identify budget and ad scheduling options.
4.7 Identify the relationship between budget and estimated results.
5. Reporting
5.1 Identify campaign results through Meta Ads Reporting.
5.2 Measure the success of a campaign.
Meta Overview
Launch a career in marketing with a certification from Meta!
Meta builds technologies that help people connect, find communities and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
In collaboration with Meta, Certiport, a Pearson VUE business, is proud to bring you the Meta Certified Digital Marketing Associate Certification. The Meta Certified Digital Marketing Associate is a great addition to the Certiport business certification portfolio and our first that focuses on helping learners launch their marketing career.
Learners who earn the Meta Certified Digital Marketing Associate Certification understand the value that advertising on Meta technologies can deliver for businesses, small and large, by helping them reach new and existing customers. Whether a learner wants to start a career in marketing or upskill and expand their expertise, the Meta Digital Marketing Associate Certification is a great place to reach professional goals and validate their skillset.
The value of a Meta Certification:
- Reach business goals on Facebook, Messenger, Instagram and WhatsApp
- Run efficient campaigns on Meta technologies
- Produce higher quality, more innovative work
- Prove expertise in creating, managing and measuring ads across Meta technologies and in the industry
- Maximize career growth
Learners that earn the Meta Certified Digital Marketing Associate are expected to have the required knowledge and work-ready skills necessary to launch a career in social media marketing, through at least 150 hours of instruction.
Meta Certifications
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Meta
The Meta badge validates the foundational knowledge and skills necessary to implement and manage digital marketing strategies, including establishing a digital presence, the fundamentals of advertising, managing different types of digital advertisements, and reporting to measure and improve marketing outcomes.
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